7-Eleven R2, Darth Maul Utensils, and Lightsaber Popsicle Sticks
A month ago, we reported on several Star Wars: Episode I 3D promotions being launched in Japan, including the Pepsi premium character straps.
With Episode I 3D still playing in theaters there (it was released March 15), the promotional tie-in campaigns are still very active, with some downright cool items available exclusively to Japanese fans and consumers.
Here’s a peek at some of the various premiums available at participating Japanese 7-Eleven stores, Domino’s Pizza outlets, and consumers of Gari Gari Kun ice-cream products:
7-Eleven (promo term 2/28 – 4/16)
Darth Maul chopsticks, place mat and chopstick rest with the advance purchase of movie tickets to see Episode I 3D
Yoda and Darth Maul “cup sitters” are free with the purchase of any Nissin Cup Noodle product (while supplies last)
5 lenticular folders available with the purchase of Meiji/Confectionary products (while supplies last)
Point campaign — each Star Wars-themed product sold at 7-Eleven has a point value, earning consumers various pieces of Star Wars merchandise, such as LEGO sets and Kotobukiya vinyl models. Star Wars-themed gift cards can also be purchased with the points, as can the 7-Eleven exclusive “Home Star R2-711” — an 8-inch Artoo unit deco’ed in 7-Eleven’s signature green, red and orange colors (it even projects stars on the ceiling!).
Domino’s Pizza (promo term 3/5 – 6/14)
Episode I 3D themed pizza boxes (character collage for large and R2-D2 for medium pizzas)
Darth Maul lightsaber poster tube (containing one of three different posters)
“Star Wars Collection” trading cards from Konami’s social game (3 different)
Darth Maul fork and spoon set (held together by magnets!) This premium becomes available May 23 to June 17
Gari Gari Kun (promo term 2/28 – 6/30)
Three ice cream bars — Space Chocolate, Meteorite-Chocolate Cookies and Star-Vanilla – include a popsicle stick with an illustrated lightsaber handle. If a lightsaber blade is revealed once the ice cream is eaten, it can be exchanged for an exclusive Episode I 3D t-shirt.